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Best OLED TV: Five of the best OLED TVs


Picture quality at home doesn’t get much better than OLED, and advances in panel technology have resulted in the 2023 TVs being some of the best OLEDs we’ve tested.

The introduction of Samsung’s QD-OLED display has brought competition to the market but of course, while OLED TVs are reaching similar levels, each manufacturer goes about their business different from the others, leading to some gaining the slightest of advantages of their rivals.

Features will also differ, some TVs being better for gaming, while others are better for films or smart integration. We test all these aspects of TVs from measuring their brightness input to see how well they can do with HDR content, to assessing their colour performance, motion processing, sound and smarts to judge how good they are.

And while OLED TVs are great for films, they are also great for gaming with their higher refresh rates and more responsive experiences. There are disadvantages to OLED though, such as image retention and lack of comparative brightness but that’s an issue being improved with each generation.

If you’re in the market for a new TV, this list is a great place to start in finding the best OLED TV. If it’s not an OLED that you are after then our Best TV list features an assortment of TVs with different technologies. Our best 8K TV features TVs on the cutting edge of what’s possible, while our best 4K TV are there for the best HDR models and our best Cheap TVs if your TV ambitions are more modest.

Best OLED TVs at a glance

How we test

Learn more about how we test televisions

Every TV we review is put through the same set of tests to gauge its picture performance, usability, and smart features.

Tests are carried out over several days and are done by eye but supported with technical measurements. Testing by eye involves an expert watching a wide range of material to understand and determine a TV’s performance in fields such as brightness, contrast, motion processing, colour handling and screen uniformity.

We’ll consider the design of the TV in terms of build quality, study the spec sheets and see if the TV’s connections are up to spec, as well as playing video and audio content to ensure that the set handles playback as it claims. We also take note whether a product’s compatible formats and features are in line with industry trends or not to gauge whether it’s relevant for you.

Comparison to other related and similarly priced products is also important, to see if it’s missing any vital features and whether it impresses as a whole. After all this, we’ll come to a judgement on how the TV performs as a whole.

If you want to learn more, please visit our detailed page about how we test televisions.

Panasonic TX-55LZ2000

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  • Dynamic 4K image quality
  • Multi-HDR support
  • Game Mode Extreme


  • 360 Soundscape Pro system could be overkill
  • Only two 4K 120fps HDMI inputs

The Panasonic JZ2000 has been replaced by the LZ2000 and as we’ve come to expect from Panasonic’s flagship OLED models, its maintained its high level of quality, winning out best TV of 2022 award.

While similar in terms of looks and feature to previous generations, our reviewer felt that the latest iteration offered an even better performance than before. The picture quality is excellent, with Panasonic delivering its most dynamic and overtly vibrant HDR screen yet. It employs LG’s OLED EX technology to push the brightness for HDR content a little further, resulting in a general overall lift to the brightness of the image.

Colour volume has also been improved, especially for blue tones with more variety of colours now possible. With the full house of HDR10, HLG, HDR10+ Adaptive and Dolby Vision IQ, the LZ2000’s AI processor can take an image from any HDR source it receives and adapt it to the lighting conditions of a room for the best performance at any given time.

Not much has changed with the My Home Screen interface, but we find it to be one of the easiest and simplest to use, with all the Freeview Play apps included, and a wide variety of SVOD apps to choose from in Netflix, Disney+, Prime Video and Apple TV+. The gaming performance has been enhanced with the new Game Control Board that mimics LG’s Game Optimiser by showing a host of details such as VRR, input lag and the set’s HDR performance. We measured latency at 14.5ms, which is good, though not as fast as the LG OLED65G2 or Samsung S95B OLED.

The built-in audio system has had a boost, with the major upgrade the sets ability to steer sound to the left or right side so as to not disturb other people in the room. This feature doesn’t work with Dolby Atmos content, which remains convincingly theatrical and tall in the soundstage it creates with its side- and upfiring speakers. While the Panasonic LZ2000 is still an expensive buy, of the premium TVs we have tested, it was the most consistent overall performer with its picture, sound and features

Reviewer: Steve May
Full Review: Panasonic LZ2000

Sony XR-55A95K

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  • bright, detailed and balanced images
  • fine sound
  • good upscaling (up to a point)


  • Unarguably expensive
  • Only incrementally brighter than LG’s brightest OLED
  • Bravia Cam seems gimmicky

The A95K is a blend TV of OLED and Quantum Dot colour to create a QD-OLED TV that offers the best of both technologies. Priced at $2999 / £2699, the A95K incurs a premium cost over Samsung’s S95B QD-OLED and LG’s G2 OLED, but in our view this TV is one of the best 55-inch TVs available.

The A95K continues Sony’s mission of creating minimalist screens, though the stand is noticeably chunky and might cause issues for some set-ups given its size. It can be placed in two ways, with the rear position ensuring you won’t see it from your viewing position. The grid panel on the rear is just a fetching pattern either, as they can be switched around to conceal cables and cover inputs.

And those inputs cover two HDMI 2.1 inputs with support for eARC, VRR, ALLM, and 4K/120Hz. Compared to the LG C2‘s four HDMI 2.1 and that means if you have a soundbar to plug in then that leaves only one HDMI 2.1 input to use for any other devices. A set of connections you don’t often see are a pair of speaker binding posts if you want the A95K to serve as the centre channel in a (Sony-centric) surround sound system.

Our reviewer didn’t find this was a TV that was geared towards all gamers. If you have a PS5 there’s the Auto Tone Mapping feature that optimises the HDR performance but with no support for AMD FreeSync or Nvidia G-Sync, this wouldn’t be as suited for gamers as either the Philips OLED937 or Panasonic LZ2000. While an input time of 21ms is absolutely fine, the LG C2 can hit 12.9ms for a quicker response time.

We found the TV delivered Sony’s usual level of picture excellence, showcasing superior and natural colour fidelity detail levels to the brightest non-QD OLED screens, with excellent ‘true’ blacks, and the ability to find and reveal all the detail possible for a spectacular looking picture. However, brightness for HDR content is not a huge leap over the LG G2, but enough to have a positive impact.

We were less impressed with how it handled lower resolution content. While HD is handled with confidence, 480p content looks soft and edgy, and not all that pleasant. On more solid footing is the A95K’s motion handling, the TV displayed an unerring confidence and authority in marshalling sports like tennis without smearing or pixelation. It’s a class-leading performance.

Sound quality is big in size and accurate in terms of where effects and dialogue are placed on the screen thanks to the Acoustic Surface Audio+ system that uses actuators to vibrate the screen. This is good enough that you’ll need to spend a fair bit more to really elevate the sound quality on this TV.

Reviewer: Simon Lucas
Full Review: Sony XR-55A95K

Sony XR-55A90J

Best OLED for movies and sport
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  • Superb picture quality
  • Great new OS and remote control
  • Some HDMI 2.1 compatibility


  • Some HDMI 2.1 omissions
  • Quite pricey

While OLEDs such as the Philips OLED+937 and Panasonic LZ2000 have more comprehensive HDR support, when it comes to watching films and sports there are few better than the A90J.

It boasts OLED’s typically excellent black levels, but when combined with whites that are brighter than the OLED norm, and a palette that’s wide-ranging in the colours it can display the Sony A90J produces a fabulous image. And it can hit around an impressive 900 nits of brightness, which is without the Evo OLED panel that ships with LG’s G1.

We found it to be brilliant at upscaling non-4K images, more nuanced and retrieving more detail than the LG C1, while its ability with motion of any type bests the Panasonic JZ2000, especially with sports, resistant to any stutter or artefacts that could cause a distracting performance and keep the viewer focus on the action in front of them.

Gaming-wise the A90J wouldn’t be our first recommendation, as while it has been updated to support ALLM and VRR technologies, input lag without VRR isn’t as quick as the C1 and it doesn’t support Dolby Vision Gaming that improves picture quality with supported games, a feature the LG, Panasonic and Philips have.

We found the Acoustic Surface Audio+ audio system that vibrates the screen to produce sound to be enjoyable performance, better than most flatscreen TVs are often capable of. We would add a soundbar into the mix such as Sony’s own HT-A7000 to deliver the high-end audio performance this TV deserves. The A95K is a better OLED but if the high cost of the QD-OLED is too much then the A90J is a less expensive alternative.

Reviewer: Simon Lucas
Full Review: Sony A90J


Best mid-range OLED
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  • Great 4K HDR performance
  • Improved design
  • Comprehensive gaming features
  • Better motion skills


  • More expensive than C1 initially was
  • So-so Atmos sound

The OLED65C1 is still available for just £1499, but the OLED65C2 is not too far behind at £1899 and has reached the point where we would recommend it as the best mid-range OLED if you can stretch your budget far enough.

The C1 is still a worthy model for those interested in a cheaper 65-inch OLED, but the performance boosts for the latest screen are enough in our mind if you’re in the market for the latest technology. The C2 features the OLED Evo technology for increased brightness and it does hit slightly brighter peak brightness with HDR content for a punchier HDR performance.

With Dolby Vision IQ the OLED65C2 wrings out more visible detail in the darkest and brightest parts of an image that we remember the C1 be able to achieve, and TruMotion processing has improved to be more natural in its application with fewer artefacts. For those who don’t like the 24fps stutter of films, LG’s Cinematic Movement puts it within touching distance of the Sony A95K and Panasonic LZ2000 where motion is concerned.

WebOS is home to Freeview Play and all the UK catch-up and on-demand apps, while there’s plenty of other choices from video to sports and music to choose from in the content store. Gaming has always been a strength of LG’s OLEDs and as usual there is support for 4K/120Hz, VRR and ALLM across all the HDMI inputs. We measured latency at 12.9ms, which is in line with OLED65G2, and with VRR technologies such as HDMI VRR, AMD FreeSync Pro and Nvidia G-Sync, the latency can be whittled down to virtually zero in some cases.

We found the audio performance to once again be on the lacklustre side of things, with the AI mode highlighting detail that it shouldn’t and the Dolby Atmos performance, while clear and crisp in tone, never really presents a sense of width or height to the soundtracks we listen to. We’d suggest steering clear of the AI Sound Pro mode and opting for Standard or Cinema presets, which smoother and more energetic in the performance they deliver.

Reviewer: Kob Monney
Full Review: LG OLED65C2

Samsung QE65S95B

Best Samsung OLED
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  • Impressively slim screen
  • Great for gaming
  • Expressive and colourful picture performance
  • Big, loud audio performance
  • Great viewing angles


  • No Dolby Vision
  • Sluggish smart remote
  • Picture settings require tweaking
  • Speakers suffer from bass distortion

Samsung was one of the first brands to launch an OLED when the technology first came to prominence, but sidelined it in order to focus on its QLED range. After nearly 10 years its back, and in the S95B it looks to cure Samsung’s perceived ills of OLED technology.

It is a Quantum Dot OLED (QD-OLED for short), much like the Sony A95K that tops this list. It’s brighter than the Sony in terms of HDR punch, hitting over 1000 nits in almost all of its picture modes for vibrant, punchy and colourful viewing experience. It’s not much brighter than LG’s G2 OLED, but as this is a first-gen panel, we can expect even better brightness once brands have gotten use to Samsung’s new panel technology.

Like the rest of Samsung’s TV output, the S95B is great at upscaling lower-than-4K content, supplying HD programming with good clarity, sharpness detail for natural looking images that aren’t overly processed. Motion processing is still in area where we feel Samsung could improve in, its Auto setting creates too many distracting artefacts, although its Custom setting is more natural. We’d still place Sony, Panasonic LZ2000 and LG above Samsung sets when it comes to providing smooth motion.

We’re also not too fond of its picture out of the box in some settings, the colour balance and brightness isn’t quite right, requiring some tweaking to get the images up to the standard we like. Once done, the S95B delivers terrific images, but getting there feels like hard work.

So while we wouldn’t place the S95B above the Sony A95K as the best QD-OLED TV, we would say it offers more value, especially for gamers. Latency is class-leading at 9.2ms, all four HDMI inputs support 2.1 with ALLM and VRR available across all inputs. All the big cloud gaming services are included with Google Stadia, Xbox Game Pass and GeForce Now, and the Super Ultra Wide Game View feature for PCs offers a bigger, widescreen image to enjoy. All the streaming video apps you could want are included, but Samsung’s steadfast refusal to support Dolby Vision still irks.

And the audio performance is better than LG’s OLEDs, delivering plenty of punch, clarity and detail to films and TV shows. It struggles with bass, which causes distortion in particularly bass heavy soundtracks, so the TV’s sound system could be bettered with an external one.


What is an OLED TV?

OLED stands for Organic Light Emitting Diode. Each pixel is self-emissive, which means it can produce its own light. This produces high levels of contrast as a pixel that’s ‘on’ can sit next to a pixel that’s ‘off’. This also helps to deliver the deepest black levels in the TV world, wide viewing angles and excellent, vivid contrast levels.

Is OLED TV worth it?

Absolutely. There’s no type of TV that offers quite the same contrast, black levels and viewing angles. For brightness it is bested, but you’ll still need to pay as much to get that level of HDR brightness. And while burn-in/image retention is an issue, it’s not something you’d encounter with the precautions manufacturers have taken.

Are OLED TVs good for gaming?

OLEDs are one of the best displays for gaming with LG’s OLEDs supporting every form of Variable Refresh Rate (VRR) for smoother gameplay and faster response times, High Frame Rate (4K/120Hz) and low latency gaming, with input times less than 10ms. Panasonic will be jumping into the gaming fray with their 2021 OLED TV range, too.

Comparison Specifications

Screen Size
Size (Dimensions)
Size (Dimensions without stand)
Operating System
Release Date
Model Number
Types of HDR
Refresh Rate TVs
HDMI (2.1)
Audio (Power output)
Display Technology

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